TRAI Guidelines On Registration Of Commercial Communication Impractical And Arbitrary: Plea In Delhi HC

A plea has been moved by the Venets Media Pvt Ltd, an intermediary telemarketer, challenging the validity of the Telecom Commercial Communication Customer Preference Regulations (TCCCPR), 2018, issued by the Telecom Regulatory Authority of India. The Petitioner informed the Division Bench of Chief Justice DN Patel and Justice Prateek Jalan that the said guidelines have laid down procedures which are arbitrary and are impractical to implement. The Petitioner argued that the said Regulations do not distinguish between Unsolicited Commercial Calls (UCCs) and Transactional Information Messages (TIMs) sent by banks, airlines, etc to inform the customers about bookings, transactions and OTPs.’80% of the SMSs that are sent to people are in the form of TIMs. Only 20% of such messages constitute the UCCs’, the Petitioner.